General Mills targeted US children with launch of Yoplait-branded high-protein yoghurt

General Mills targeted US children with launch of Yoplait-branded high-protein yoghurt

This week, just-food's research team has featured reports looking at areas including the meat market in Brazil and the innovation trends seen in the dairy sector.

Global Dairy Innovation 2014 report
Internationally, the dairy sector saw dynamic growth in 2013, the authors behind this report claim. Hundreds of products were introduced, ranging from snacks to drinks, with functions addressing weight management and memory enhancement, among others. With dairy in growth across all sub-sectors, manufacturers have created a number of new products in an effort to capture share of this growing market.

The Future of the Meat Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
Canadean examines the evolving meat market in Brazil by looking at historic and future growth patterns, including the effects of consumer behaviour on total volumes, values, brands selected and types of product chosen.

The Future of the Confectionery Market in Germany to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
This report from Canadean provides detailed data on the dynamics in Germany's confectionery market, providing marketers with the essential data to understand their own, and their competitors' position in the market and the information to accurately identify where to compete in the future.

Breakfast Cereals Market in the United Kingdom: Market Profile to 2017
This market profile provides data on the United Kingdom breakfast cereals market, providing marketers with the essential tools to understand their own and their competitors’ position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future.

Food additives
This report analyses the worldwide markets for food additives, arguing globalisation is driving the sector. Companies including Ajinomoto, Kerry Group and Tate & Lyle are profiled as the researchers analyse the dynamics of the market, with spotlights on stevia, savoury and nanotechnology.

Yoghurt and Sour Milk Products in Australia
According to this report from Euromonitor, yoghurt consumption was estimated to have grown by 13% in value terms in 2013, while there was a large shift in the styles of yoghurt being consumed. Those yoghurts that are growing in popularity are typically at the more premium end of the spectrum, thereby driving the strong value growth. There has been a large shift in the styles of yoghurt being consumed, each of which has added value to the market.

Kellogg Co in Packaged Food (World)
This company profile offers detailed strategic analysis of the US food giant's business, examining its performance in the packaged food market. The report examines market shares by region and sector, brand portfolio and new product developments, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the cereal manufacturer and the factors driving success.

Packaged Food in Greece
Get a detailed picture of the packaged food market in Greece from this report. Pinpoint growth sectors in an industry that has had to adapt to the economic crisis that has beset the Mediterranean nation in recent years and identify factors driving change. Understand the competitive environment, the market's major players and leading brands. Use five-year forecasts to assess how the market is predicted to develop.