UPDATE: UK: Real Good Food Co. invests in brand strategy
Whitworths brand "hits the shelves"
The Real Good Food Co expects increased investments in brand development to deliver strengthened results, despite booking a dip in profits earlier today (13 November).
In the six months to 30 September, profit dropped to GBP1m, down from GBP1.2m in the comparable period of last year. Sales rose to GBP137.8m, compared to GBP128.2m last year.
A spokesperson for the company told just-food the fall in profitability was "entirely" the result of increased investment, which rose by GBP0.5m in the period.
"We have increased investment levels to reflect our change of strategy [which is] to move to become a branded business," the spokesperson said.
Initially, Real Good Food Co. is focused on developing its Whitworths Sugar, Renshaw and R&W Scott brands. "This is paying off. R&W Scott and Whitworths Sugar are both now on the shelves," the spokesperson emphasised.
- Premier Foods CEO expects UK supermarket rebound
- Unilever must "speed" response to consumer trends
- Briefing: The risks and rewards of e-tail in China
- Why US diet guidelines should consider environment
- Emerging markets online: India's food retail scene
- Post Holdings strikes deal to acquire MOM Brands
- Food industry news of week: Unilever, PepsiCo
- Tootsie Roll CEO Melvin Gordon dies at 95
- Chobani launches Tots infant range
- Monde Nissin "to acquire Menora"
- 10 Key Trends in Food, Health and Nutrition 2015
- The Sugar Backlash and its Effects on Global Consumer Markets
- The Future of Retailing in the UK to 2017
- Global Consumer Trend Framework: Understanding Attitudes and Behaviors that Influence Global Consumption Habits
- Meat Substitutes Market - Global Trends, Forecasts up to 2019