INDIA: Reliance to "expand private-label business"
By: just-food.com | 1 April 2009
Indian retailer Reliance Retail is to expand its private-label business nationally, according to reports.
The company's products, those under the Reliance brand and those that are not, will be sold nationally through other retail chains, it was reported today (1 April).
Reliance Retail uses two brand names for its food products - Reliance Select and Reliance Value, as well as Reliance Tea and Reliance Honey for specific products.
Earlier this year, the company formed a separate division for its private-label business, headed by Gunender Kapur, formerly CEO of convenience store chain Reliance Fresh.
The company is understood to be considering developing a private-label business by branding and selling through other retail stores, as well as entering into the outsourcing business by offering to create private labels for other retailers.
Last month, it was reported that the company was planning to close 25-30 unprofitable Reliance Fresh stores.
According to a report by NDTV, among the closures will be around ten stores in Rajasthan, two outlets in Ahmedabad and at least one shop in India's National Capital Region.
Sectors: Emerging markets, Retail
Companies: Reliance Retail
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