UK: Researchers warn that multi-channel retailing is the way forward
This year is a "crunch year" for multi-channel retailing, according to the latest research by Forrester and Zygon, which acts as a multi-channel specialist for catalogue and product information management solutions. Indeed, all the UK retailers surveyed by Zygon believe that multi-channel retailing (selling products to customers via multiple routes; in-store, web, idTV, catalogue, SMS) will be "business as usual" by 2003. In total, 20% of companies are implementing multi-channel retailing now, 80% will have it implemented by next year.
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