JAPAN: Retailer Aeon targets Vietnam, Malaysia, China expansion
By Wang Fangqing | 12 March 2012
Japanese retailer Aeon is expanding its business in Vietnam, Malaysia and into smaller cities in China.
Aeon has opened a new national headquarters in Ho Chi Minh City, Vietnam's commercial capital. A spokesperson said a new Aeon Vietnam subsidiary would control "all of our businesses in the country, including convenience stores, shopping centres and supermarkets".
In December, Aeon opened its first Ministop c-store in Vietnam in Ho Chi Minh City. Its first shopping centre in the country is now under construction in the city and is scheduled to be ready by 2014. The company plans to open 130 outlets countrywide.
Vietnam is part of Aeon's 'Asia Shift' expansion strategy, which will see the retailer expand across Asia. At the end of February last year, Aeon had almost 14,000 outlets across twelve Asian territories, including Hong Kong and Taiwan.
Aeon is planning to open its first stores in the Malaysian capital of Kuala Lumpur this year.
In December, Aeon set up a headquarters in China in Beijing and will open stores in the country's fast developing inland areas, including Jiangsu and Zhejiang provinces. The retailer has also launched its Top Value private-label range to all of its current 61 stores in China, including lines such as peanut cooking oil and organic chestnuts. Aeon plans to sell over 1,000 own-brand items in China in 2013, up from 115 today and is reportedly looking to increase its sales in the country by 30 times by 2020 to JPY3.6 trillion.
Sectors: Emerging markets, Private label, Retail
Companies: Aeon
View next/previous articles
Currently reading -
JAPAN: Retailer Aeon targets Vietnam, Malaysia, China expansion
12 Mar 2012 -
Related research
AEON Co., Ltd. (8267) - Financial and Strategic SWOT Analysis Review
AEON Co., Ltd. (Aeon) is a multi-brand in-store retailer.Aeon is involved in the retailing of electrical appliances, furniture, garden improvement products, home wares, toys, baby products, toiletries, sports and leisure, jewelry, mobile phones and...
AEON Group in Retailing – World
Euromonitor International examines the AEON group and analyses the company’s retail operations across Japan, North America and the emerging markets of Asia Pacific. The profile investigates the success factors of AEON’s operations in Japan and identi...
Food Retail in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key ...
Related articles
INDONESIA: Aeon to launch Ministop in Indonesia
Japanese retailer Aeon has announced plans to launch its Ministop convenience store network in Indonesia.
There are currently no comments on this article
Be the first to comment on this article