UK: Retailers must "accept premiumisation" of frozen foods - BFFF
By: just-food.com | 15 March 2011
Retailers must "accept the premiumisation" of the freezer aisle to foster the continued development of the frozen category, British Frozen Food Federation director general Brian Young has suggested.
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Retailers must "accept the premiumisation" of the freezer aisle to foster the continued development of the frozen category, British Frozen Food Federation director general Brian Young has suggested.
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