UK: Retailers want multi-channel strategies, but there are challenges to overcome
Representatives from 100 of the UK's top retailers yesterday voted overwhelmingly for a future that includes multi-channel retail strategies. 89% of retailers attending the Forrester Multi-Channel Retail Workshop at the Financial Times offices in London indicated that they would have a multi-channel strategy in place within the next year, while 75% recognised that product information management is "critical" to the development of their businesses.
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