Amira wants to build organic business further

Amira wants to build organic business further

Rice supplier Amira Nature Foods is to set up a division to tap into the "growing global demand" for organic foods.

The US-listed company said yesterday (17 June) it had established a business unit that will look to further develop its range of organic products.

"Similar to the demand for rice, the demand for organic packaged foods continues to grow globally and we believe Amira is well positioned to take advantage of these future growth opportunities as we increasingly provide a broader assortment of value added food products to serve the international market’s consumer preferences and local tastes," chairman and CEO Karan Chanana said.

Ajay Katyal, the former president of fellow Indian rice supplier Sunstar Overseas, has been appointed to lead the new business.

Chanana said: "[Katyal's] extensive strength in building organic packaged food businesses, from coordination with the farmers to the consumers' table, will help to further increase sales and margins long-term as we leverage our existing India and international distribution network with our organic value-added Amira brand products."

Show the press release

Amira Nature Foods Ltd Announces Launch of Organic Business Division

Organic and Agribusiness Industry Veteran to Accelerate Growth of Amira Value Added Product Offering

DUBAI, United Arab Emirates--(BUSINESS WIRE)--

Amira Nature Foods Ltd (the "Company") (ANFI), a leading global provider of packaged Indian specialty rice, today announced the launch of the Amira Organic business division to build upon the strength of the Amira brand product offering and capitalize on the growing global demand for organic packaged foods. The new Organic business division is comprised of an experienced team of professionals led by Mr. Ajay Katyal, President of the Organic Division, and effective June 10, 2013. 

Mr. Katyal brings over 23 years of organic and agribusiness experience to the Company and most recently built a successful international organic packaged food business. Mr. Katyal has expertise in creating and managing business units, from field coordination with farmers on quality testing and certifications, to the development of sales and distribution systems for the international market. Mr. Katyal will report directly to Karan A. Chanana, the Company’s Chairman and Chief Executive Officer. 

“We welcome Ajay to our team and believe his extensive strength in building organic packaged food businesses, from coordination with the farmers to the consumers’ table, will help to further increase sales and margins long-term as we leverage our existing India and international distribution network with our organic value added Amira brand products,” stated Karan A. Chanana. “Similar to the demand for rice, the demand for organic packaged foods continues to grow globally and we believe Amira is well positioned to take advantage of these future growth opportunities as we increasingly provide a broader assortment of value added food products to serve the international market’s consumer preferences and local tastes.”

About Amira Nature Foods

Founded in 1915, Amira has evolved into a leading global provider of packaged Indian specialty rice, with sales in over 40 countries today. Amira sells Basmati rice, premium long-grain rice grown only in certain regions of the Indian sub-continent, under their flagship Amira brand as well as under other third party brands. Amira sells its products primarily in emerging markets through a broad distribution network. Amira’s headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, the United Kingdom, and the United States. 

Original source: Amira Nature Foods