NEW ZEALAND: Richmond launches convenience meat products, defers issue
New Zealand's largest meat exporter, Richmond Ltd, has launched a range of frozen precooked convenience food under the "Bite Me" brand. The range, which includes products such as lean beef burgers and meatballs, is targeted at younger consumers such as students and young families. The move is intended to reduce the company's exposure to international commodity prices and exchange rate volatility, as it currently exports some 95% of its meat.
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