UK: Riverside Bakery claims "UK first" with gluten-free launch
Riverside Bakery adds chilled gluten-free pastry to range
Chilled quiche manufacturer Riverside Bakery what it claims is the UK's first range of gluten-free chilled savoury pastry products.
The NO.G Too Good To Be Gluten Free range will be stocked in Whole Foods Market stores from 8 April. The firm says further listings with supermarkets "are being discussed". Riverside Bakery supplies chilled quiche, flans and savoury tarts into Asda, Sainsbury's and Marks and Spencer.
Sam Benjamin of Riverside Bakery said: "Gluten free is a rapidly growing sector and we spotted a gap in the market for high quality and great tasting products.
"An increasing number of people can't eat gluten and some of the things they really miss are pastry and pizza dough. We wanted to give them back the British food they love whether that's a slow cooked beef pie, a sundried tomato and mozzarella pizza or an indulgent chocolate tart."
NO.G will launch in three phases. The launch range includes a Slow Cooked Beef and Mushroom Pie, a Chorizo Topped Frittata, Mini Cheese and Bacon Soufflés, Chocolate & Morello Cherry Tart, and Blueberry & Vanilla Cheesecake. Suggested RSPs range from GBP2.69 (US$4.47) to GBP3.99.
ONE of the country’s most prestigious pastry makers is launching the UK’s first chilled gluten-free savoury pastry range next month.
Riverside Bakery in Nottingham launched its NO.G Too Good To Be Gluten Free range at Food and Drink Expo at the NEC (stand H236) this week.
Whole Foods Market has snapped up the entire range and will be launching it in all nine of its stores from April 8th. Further listings are being discussed with supermarkets, farm shops and delis.
Sam Benjamin of Riverside Bakery said: “We’re delighted to be launching the UK’s first gluten-free pies in the chilled sector and that Coeliac UK has certified the brand gluten-free.
“Gluten free is a rapidly growing sector and we spotted a gap in the market for high quality and great tasting products.
“An increasing number of people can’t eat gluten and some of the things they really miss are pastry and pizza dough. We wanted to give them back the British food they love whether that’s a slow cooked beef pie, a sundried tomato & mozzarella pizza or an indulgent chocolate tart.
“The secret is all in the pastry. We’ve spent over a year developing a special unique gluten free pastry that tastes wonderful.”
The NO.G range has been developed by the company’s chef Phil Bohemia, who trained with celebrity chefs Gordon Ramsay and Brian Turner. Over £250,000 has been invested in developing the range.
One in 100 people in the UK have coeliac disease; however only 10-15% of those individuals have been diagnosed and many more people follow a gluten-free diet for other health/diet reasons. NO.G is a Coeliac UK registered product.
Sarah Sleet, Chief Executive of Coeliac UK, the national charity for people with coeliac disease, said: “Being able to purchase new gluten-free products is a top priority for people with coeliac disease, who must follow a strict gluten-free diet for life. In our Shopping Habits Survey 2012, more than 31 per cent of our Members stated they wanted more fresh, gluten-free savoury pastry products.
“We are working closely with both the manufacturing and catering industries to help them deliver good quality gluten-free choices for people with coeliac disease and are delighted thatRiverside Bakery is recognising the importance of catering for this market through the launch of their new range of products.”
NO.G will launch in three phases. The launch range includes: Slow Cooked Beef & Mushroom Pie, Butternut, Spinach & Emmental Pie, Chorizo Topped Frittata, Cheese & Tomato Topped Frittata, Mini Cheese & Bacon Soufflés, Chocolate & Morello Cherry Tart, and Blueberry & Vanilla Cheesecake. Suggested RSPs range from £2.69 to £3.99.
A dedicated website www.toogoodtobeglutenfree.com, official Facebook Fan page ‘noglutenuk’ and Twitter profile @nog_uk have all been launched to engage with gluten free bloggers.
Whole Foods Market has seven stores in London plus a store in Cheltenham and one in Glasgow. http://www.wholefoodsmarket.com/stores/list/uk
About Coeliac UK
Coeliac UK is the oldest and largest coeliac disease charity in the world and has been working for people with coeliac disease and dermatitis herpetiformis since 1968. One in 100 people in the UK have coeliac disease. The Charity works to improve their experience of healthcare, ensure their gluten-free diet is easy to manage and drive research which delivers new solutions to the problems of living with the condition. Visit the Coeliac UK website for further information: www.coeliac.org.uk
Coeliac disease is an autoimmune disease caused by intolerance to gluten. Damage to the gut lining occurs when gluten is eaten. There is no cure or medication for the condition; the only treatment is a lifelong, strict gluten-free diet.
About Riverside Bakery
Established in 1931, Riverside Bakery is the UK’s leading chilled quiche manufacturer. The business has its own specialist manufacturing facility and development team, focused on driving product innovation and quality in its category.
The bakery has had significant investment in the last few years which has allowed the business to develop new state-of-the-art manufacturing assets, ranging from being highly automated to highly flexible.
The business is the leading supplier of retailer-branded chilled quiche, flans and savoury tarts into Asda, M&S and Sainsbury’s.
Original source: Riverside Bakery
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