Rocky Mountain Chocolate Factory, Inc. (Nasdaq: RMCF; the "Company") today reported preliminary and unaudited record earnings per share of $.14 for the quarter ended February 28, 2001 compared to $.07 per share for the quarter ended February 29, 2000, an increase of 100%. The Company also reported preliminary and unaudited record earnings per share for the year ended February 28, 2001 of $.77 compared to $.41 for the year ended February 29, 2000, an increase of 87.8%. When adjusted for the costs associated with the unsolicited tender offer in fiscal 2000, preliminary and unaudited earnings per share increased 51% for fiscal 2001 versus the prior fiscal year. Preliminary and unaudited net income increased 49.1% to $277,000 in the fourth quarter of fiscal 2001 from $186,000 in the fourth quarter of fiscal 2000. Preliminary and unaudited net income increased 47.1% to a record $1,555,000 for fiscal 2001 from $1,057,000 in fiscal 2000. When adjusted for the costs associated with the unsolicited tender offer in fiscal 2000, preliminary and unaudited net income increased 18.3% in fiscal 2001 versus the prior fiscal year. Total preliminary and unaudited revenues decreased 9.0% in the fourth quarter and 8.5% for the year ending February 28, 2001 versus the comparable periods of the prior fiscal year. Total preliminary and unaudited revenues excluding retail sales increased 14.0% in the fourth quarter and 8.2% for the year ending February 28, 2001 versus the comparable periods of the prior fiscal year.