GLOBAL: Rosenfeld to remain in charge of Cadbury after split
By: Dean Best | 5 December 2011
Irene Rosenfeld, the chief executive of Kraft Foods, has been lined up to take charge of the company's snacks business, including Cadbury, when the US giant splits in two next year.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Irene Rosenfeld, the chief executive of Kraft Foods, has been lined up to take charge of the company's snacks business, including Cadbury, when the US giant splits in two next year.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Kraft hires ex-Kerry CMO for Europe chocolate role
Kraft Foods has appointed the former chief marketing officer for Kerry Foods to head its Central and Eastern Europe chocolate division.
US: Kraft looks to boost gum sales with new brand
Kraft Foods is looking to boost gum sales in the US with a new line under its Stride brand.
SINGAPORE: Petra Foods downbeat over low cocoa prices
Petra Foods, the Singapore-based consumer and B2B chocolate and cocoa group, has sounded a warning over the prospect of lower cocoa prices on its ingredients business this year.
Market research related to this article
Cadbury Limited - Strategic SWOT Analysis Review
GlobalData’s Cadbury Limited - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the compan...
Cadbury plc (CBRY) - Financial and Strategic Analysis Review
Cadbury plc (Cadbury) is one of the leading confectionery manufacturers in the world. It manufactures and sells confectioneries such as cocoa powder, candy, cough drop, chewing gum, milk chocolate bar, sugar-coated gum, and breath freshener. These pr...
Cadbury Case Study: retaining leadership position in the confectionery market
It examines how the UK confectionery company, which has recently received a bid from Kraft, has retained its leadership position in the market by focusing on consumer trends and enhancing its non-chocolate business....
