US: Ruiz Foods appoints Cullen as CEO

By Michelle Russell | 24 August 2012

  •  Ruiz Food Products appoints Rachel Cullen as CEO

Ruiz Food Products has announced the appointment of Rachel Cullen as CEO.

Cullen joins the company with over 25 years of experience with companies including Unilever, Kraft Foods and most recently Dean Foods. She replaces Bryce Ruiz who is understood to have resigned in March.

Her appointment to prepared frozen food manufacturer Ruiz is effective immediately.

Show the press release

Ruiz Foods Appoints Rachel Cullen President and CEO Cullen joins the Company with over 25-years experience with leading food and consumer businesses.

Ruiz Food Products, Inc. announces the appointment of Rachel Cullen as President & CEO effective immediately. Cullen joins the Company with over 25-years experience with leading food and consumer businesses such as Unilever, Kraft, Orange Glo International and, most recently, Dean Foods Ice Cream. "The Ruiz Board of Directors and the Ruiz family are delighted to welcome Rachel and believe that her proven management skills, coupled with her extensive experience, makes her the perfect choice for our growth and future," said Kim Ruiz Beck, Chairman, Ruiz Food Products, Inc. Rachel Cullen has a B.S. in Chemistry from the University of North Carolina, Chapel Hill and an M.B.A. from the Wharton School of Business, University of Pennsylvania. "Our unique culture has been instrumental in helping us come a long way since we made our very first burritos and enchiladas in 1964," said Fred Ruiz, Co Founder and Chairman Emeritus, Ruiz Foods. "I am pleased to be able to say that Rachel recognizes the strength of our culture and embraces our commitment to our community and our Team Members. She also understands the significance of the leadership role we have built in the industry and will support the continued focus on both our customers and consumers - a focus we work very hard to maintain." "I am honored to join such a highly regarded organization with a rich family legacy and a reputation for quality, innovation and excellence," said Rachel Cullen. "It is a very exciting time at Ruiz Foods and I look forward to working with my colleagues as we continue to build on Ruiz' long-standing leadership role in making great foods for today's families." "As I continue my responsibilities as Chairman," adds Ruiz Beck. "I will work closely with Rachel. Together, and with each of our 2,500 Ruiz Team Members, I am confident we will take advantage of all relevant market opportunities. I look forward to her vision as well as her leadership and dedication as she builds upon and reinforces the foundation of a very dynamic organization with firm commitments to our customers and consumers, our vendors and suppliers, our community and, most certainly, each other." ABOUT RUIZ FOODS Ruiz Foods is dedicated to premium quality, authentically prepared frozen foods selling to all channels of distribution: retail, convenience store, clubs, vending, industrial and foodservice. The El Monterey® brand is the market leader within the frozen Mexican food category and the No. 1 brand of frozen Mexican food in the U.S. The Tornados® brand, introduced just eight years ago, is the #1 roller food in the U.S.. Ruiz Foods is a privately owned corporation with corporate offices in Dinuba, CA employing over 2,500 Team Members in three facilities located in the U.S.. For more information regarding Ruiz Foods, please visit For more information about Tornados, please visit Contact: Pat Summers 559-285-1100 pas(at)smgroupinc(dot)com


Original source: Ruiz Foods

Sectors: Frozen, World foods

Companies: Unilever, Dean Foods

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