US: Sabra opens Virginia R&D facility
Sabra also broke ground this week on the next phase of expansion
Sabra Dipping Co., the dips venture run by PepsiCo and Israeli food group Strauss, has opened an R&D centre in Chesterfield, Virginia.
The dips maker said the research centre, located on the site of Sabra's hummus manufacturing facility, will further research capabilities and improve the firm's products in all aspects of food manufacturing and distribution.
The plant supports Sabra and the international venture between PepsiCo and Strauss Group, called Obela. Sabra says the centre is the first-of-its-kind R&D centre for refrigerated dips and spreads.
"We are honoured to partner with Obela to push the envelope in research and development, opening a world of possibilities in dips and spreads in terms of innovation, taste, health and more," said Ronen Zohar, CEO of Sabra Dipping Co. "The potential is as promising as it is delicious."
As Obela looks to expand beyond Mexico and Australia, the facility will enable it to leverage experience from the US market. The company launched in Mexico in June 2012 with three varieties of hummus.
Separately, Sabra also broke ground this week on the next phase of expansion of its existing manufacturing facility, an $86m investment to increase capacity for its hummus production.
Sabra Dipping Company Opens First-Of-Its-Kind Global "Center of Excellence" R&D Facility, Cooking Up A World Of Possibilities In Dips And Spreads
Sabra also Breaks Ground on Expansion of Hummus Manufacturing Plant, further Increasing Capacity
CHESTERFIELD, Va., April 30, 2013 /PRNewswire/ -- Sabra Dipping Company (www.sabra.com), makers of the country's best-selling hummus, opened the doors to the new Center of Excellence (COE) research and development facility in Chesterfield County, VA today. The Center, which is located on the site of Sabra's hummus manufacturing facility (the world's largest), will further research capabilities and improve Sabra's products in all aspects of food manufacturing and distribution, from agriculture, nutrition and food science to engineering, packaging and product delivery. The COE supports Sabra and the international venture between PepsiCo and Strauss Group, called Obela. The center is the first-of-its-kind research and development center for refrigerated dips and spreads.
"We are honored to partner with Obela to push the envelope in research and development, opening a world of possibilities in dips and spreads in terms of innovation, taste, health and more," said Ronen Zohar, CEO of Sabra Dipping Company. "The potential is as promising as it is delicious."
The Center of Excellence features a state of the art culinary center, research laboratory, ideation space, a pilot plant and hands-on research modules all aimed at enabling the company to develop the highest quality, most delicious dips and spreads. The Center will house experts in culinary arts, food technology and nutrition, and will conduct groundbreaking research on chickpeas, fruits and vegetables, some of which will be done in conjunction with local VA universities.
"The Center of Excellence is now home to experts in all areas of food manufacturing and we are eager to put our findings to work as we continue to change the way consumers around the world dip and spread," said Tulin Tuzel, chief technology officer of Sabra/Obela. "As we build on our heritage to invent the future, we will continue to be inspired by global advances in food production and aim to further our leadership within the category. This marks a significant step forward in our pursuit to bring the diversity of the world to life through an array of fresh tasting, real and wholesome products."
"Sabra has set the standard for excellence and we are very proud that these products are made in Chesterfield County," said Dorothy Jaeckle, chair of the Chesterfield County Board of Supervisors, earlier today. "It is so impressive, but not surprising, how quickly Sabra is becoming a household name and leader in the U.S. market."
As Obela looks to expand beyond Mexico and Australia, The Center of Excellence in Virginia will enable Obela to leverage experience from the US market to meet the needs of communities globally. Obela launched in Mexico in June of 2012 with three varieties of hummus (chipotle, red pepper and plain) and has gained market share quickly.
Sabra also broke ground today on the next phase of expansion of its existing manufacturing facility, an $86 million investment to meet the continued increasing demands for its hummus. The company expects the addition of capacity will create an estimated additional 140 jobs over the next few years. Sabra currently holds approximately 60% of the refrigerated flavored dips category in the US.
About Sabra Dipping Company, LLC Sabra Dipping Company, LLC is a leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning hummus, available in more than a dozen flavors, and a wide range of authentic, healthy and vegetarian dips and spreads can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia, and in 2011 received an A-Classification from the British Retail Consortium (BRC) audit board for food safety for its California Salsa plant. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on Twitter.
Original source: Sabra Dipping Co
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