USA: Safeway forms Alliance With Amicus FSB
Safeway Inc. (NYSE:SWY) and Amicus FSB, a leading e-banking provider, today announce Safeway SELECT Bank, the result of a strategic alliance between the two companies. The bank will be initially available in San Jose and Sacramento, California and in Denver, Colorado. Expansion into other western U.S. locations is also planned. Safeway SELECT Bank is a unique day-to-day banking offer that provides the convenience of an on-line bank with an in-store presence. Customers benefit from no fees, great rates and free groceries. "Safeway SELECT Bank extends Safeway's premium Safeway SELECT brand to a financial service," said Rick Dreiling, executive vice president, marketing and manufacturing at Safeway. "We built our premium private label brands by meeting and exceeding national brand quality and we intend to do the same with this offering," added Dreiling. "Safeway pioneered supermarket banking in the early 1980's, successfully providing a one-stop location to offer customers the convenience of banking while shopping for groceries. Safeway SELECT Bank now takes service to the next level and provides the added convenience of banking on-line at home or at the store with live customer service associates," added Dreiling. "People want day-to-day banking that combines outstanding value with greater convenience," adds Gary Gray, president of Amicus FSB - Western Division. "And that's what we're bringing to customers with Safeway SELECT Bank." Safeway SELECT Bank is an online bank with a twist. It offers all of the benefits and features of an Internet bank including no fees on day-to-day banking, outstanding rates and instant access 24 hours a day - seven days a week. But the Bank also has a physical presence inside Safeway stores where customers receive service from knowledgeable financial professionals, something lacking with pure-play online banks. Safeway SELECT Bank has developed a full selection of financial products to help customers save time and money including:
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