UK: Safeway slashes prices as battle of baskets heats up
Safeway has upped the stakes in the battle of the baskets by announcing that another £120m (US$170m) will be passed back to consumers in price cuts on over 100 branded goods this year. The 485-strong supermarket chain, controlled by ex- Wal-Mart executive Carlos Criado-Perez, hopes that it will recoup its losses through an increase in sales generally, and so far Safeway's strategy to deeply discount staple products such as cornflakes while non-discounted items remain a little more expensive than at competitors appears to have paid off.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- CAGNY analysis: Danone's growth strategy
- How General Mills plans to grow - CAGNY
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- Interview: A2 Milk Co. chair firm's rapid rise
- Unilever 'giving serious thought to split'
- Nestle launches global sugar target
- Bonduelle to buy US produce group Ready Pac Foods
- Mead Johnson acquires Bega Cheese capacity
- ABF sees further grocery revival