UK: Sainsbury loses out to Tesco in Air Miles loyalty card deal
Britain's second largest grocery chain Sainsbury has been ditched by British Airways ' loyalty programme, Air Miles , in favour of supermarket sector giant Tesco . For the last six years, the Air Miles scheme has allowed the Sainsbury's customers who hold loyalty cards to earn points as they purchase goods in-store. These points can then be turned into "Air Miles", which may then be used to buy flights. A source quoted in the
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