UK supermarket operator Sainsbury's is to add a new discount range to its Jeff & Co clothing line. Jeff & Co Essentials are set for launch in 17 Sainsbury's stores from next month. The line is "competitively priced," the company said, with a three-pack of T-shirts costing at £12 (US$17.5) and shirts starting at £6. Chino trousers are priced at £14.