UK: Sainsbury's - a kilo(watt) of electricity please - COMMENT (Members)
UK supermarket Sainsbury's plans to retail electricity and gas to its reward card customers. Some believe the move could bring significant benefits to the supermarket, arguing that its brand leverage and retailing skills will provide it with a strong position to take on the incumbents. However, Datamonitor research indicates that the vast majority of households will need convincing to take electricity or gas from anyone but a recognized energy brand.
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