UK: Sainsbury's launches kids fruit snacks and smoothies

By Michelle Russell | 22 August 2012

  •  Sainsbury's launches kids snacks and smoothies range
Sainsburys kids fruit snacks and smoothies ranges

Sainsbury's kids fruit snacks and smoothies ranges

UK retailer Sainsbury's has launched a range of fruit-based snacks and smoothies for children.

The retailer has launched mini packs of Raisins & Juicy Blueberries and bite sized Apricots, in addition to Fairtrade Strawberry or Lemon Flavour Raisins.

Orange and mango, as well as strawberry and banana, smoothies are available in pouches with screwable tops in a bid to offer a more convenient "on the go" packaging for children.

Show the press release

Kids love to snack in between meals and it is important to help keep your child's energy levels up, especially when they are busy with school and after school activities. Sainsbury's understands it can be hard to find convenient, healthy snacks that will both satisfy and appeal to your little one. That is why Sainsbury's has launched a whole new range of fruit based snacks and smoothies, specifically designed for children, to help make mum's life easier.

Sainsbury's delicious Orange & Mango and Strawberry & Banana smoothie pouches are naturally sweet and tasty, and wrapped in bright, fun and convenient packaging, making it simple to please the kids while on the go. Their screwable tops make them particularly useful as a travel option - something for kids to enjoy in the car to help fill the huger pangs between school and the evening meal.

Mini packs of Raisins & Juicy Blueberries and bite sized Apricots are easy wins to help your child eat more fruit, as are the quirky Fairtrade Strawberry or Lemon Flavour Raisins, the ethical route to bringing something new to lunchtime.

Each product offers a healthy alternative to snacks like sweets or biscuits but still provides the sweetness that will please the kids.

 

Original source: Sainsbury's

Sectors: Chilled foods, NPD & innovation, Private label, Retail, Snacks

Companies: Sainsbury’s

View next/previous articles

Currently reading -

UK: Sainsbury's launches kids fruit snacks and smoothies

There are currently no comments on this article

Be the first to comment on this article

Related research

Sainsbury's and Tesco: Retaining market share during the credit crunch

Sainsbury's initial campaigns promoted brands, own label products, and buying basic ingredients. As the credit crunch continued, Sainsbury's launched Live Well for Less. Tesco emphasized price in 2008 with the Discount Brands scheme, and in 2011 with...

Sainsburys UK: Consumer Profile

While shopper and store audit data provide the picture of what’s happening in store, this report focuses on providing data on the final consumers of products from Sainsburys. Therefore, this report provides a different view from both loyalty card and...

Related articles

HORSEMEAT: UK FSA publishes first test results

Results from the first set of UK tests on beef products for horsemeat have in the main cleared the country's retailers.

UK: Aunt Bessie's adds to side dishes range

Aunt Bessie's has added to its range of frozen accompaniments in the UK with the launch of four new side dishes.

What the analysts say: Ocado losses narrow but jury out

UK online retailer Ocado reported smaller full-year losses this morning (7 February). And, with its second distribution centre looking set to open this month, the grocer seemed optimistic that it will be well-placed to take advantage of the interest in e-commerce that has come to mark the UK grocery sector. However, there were those in the City that remain decidedly unconvinced.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page