UK: Sainsbury's launches kids fruit snacks and smoothies

By Michelle Russell | 22 August 2012

  •  Sainsbury's launches kids snacks and smoothies range
Sainsburys kids fruit snacks and smoothies ranges

Sainsbury's kids fruit snacks and smoothies ranges

UK retailer Sainsbury's has launched a range of fruit-based snacks and smoothies for children.

The retailer has launched mini packs of Raisins & Juicy Blueberries and bite sized Apricots, in addition to Fairtrade Strawberry or Lemon Flavour Raisins.

Orange and mango, as well as strawberry and banana, smoothies are available in pouches with screwable tops in a bid to offer a more convenient "on the go" packaging for children.

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Kids love to snack in between meals and it is important to help keep your child's energy levels up, especially when they are busy with school and after school activities. Sainsbury's understands it can be hard to find convenient, healthy snacks that will both satisfy and appeal to your little one. That is why Sainsbury's has launched a whole new range of fruit based snacks and smoothies, specifically designed for children, to help make mum's life easier.

Sainsbury's delicious Orange & Mango and Strawberry & Banana smoothie pouches are naturally sweet and tasty, and wrapped in bright, fun and convenient packaging, making it simple to please the kids while on the go. Their screwable tops make them particularly useful as a travel option - something for kids to enjoy in the car to help fill the huger pangs between school and the evening meal.

Mini packs of Raisins & Juicy Blueberries and bite sized Apricots are easy wins to help your child eat more fruit, as are the quirky Fairtrade Strawberry or Lemon Flavour Raisins, the ethical route to bringing something new to lunchtime.

Each product offers a healthy alternative to snacks like sweets or biscuits but still provides the sweetness that will please the kids.


Original source: Sainsbury's

Sectors: Chilled foods, NPD & innovation, Private label, Retail, Snacks

Companies: Sainsbury’s

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