UK: Sainsbury’s teams up with NTL to sell food on the TV
UK multiple grocer Sainsbury's has hooked up with the cable television company NTL to create a television grocery store. Customers will be able to shop using the remote control facility of their television. They can choose from a range of more than 15,000 Sainsbury's lines. They can also view recipes and have the opportunity to buy all of the required ingredients in one step. If they place an order before 9 o'clock in the evening, the goods should be delivered to their homes the following day.
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