SAP AG (NYSE:SAP) yesterday announced that Kellogg Company (NYSE:K), the world's leading producer of cereal and a leading producer of convenience foods, has chosen as the technology platform to help enable Kellogg's North American business process integration and streamline its operations.

Kellogg Company will implement a range of solutions, including mySAP(TM) Supply Chain Management (mySAP SCM), mySAP(TM) Business Intelligence (mySAP BI), mySAP(TM) E-Procurement and mySAP(TM) Customer Relationship Management (mySAP CRM), to 5,000 employees in North America. These solutions will provide Kellogg Company with a variety of solutions to expand its business opportunities and to increase its ability to anticipate the needs of and participate in an expanding virtual community of partners and suppliers. SAP is the world's leading provider of e-business software solutions.

"After thoroughly evaluating the alternatives and observing the effectiveness of the SAP implementation at Keebler, we have chosen SAP to provide the operating platform for our combined Kellogg and Keebler businesses," said Rajan Nagarajan, vice president and chief information officer for Kellogg Company. "We believe that will position us extremely well in the strategic integration of our North American business."

Kellogg Company's selection of SAP follows the completion in March of its acquisition of the Keebler Foods Company. A user of a variety of solutions, Keebler recently implemented and went live with mySAP E-Procurement in less than six weeks.

"We welcome the opportunity to leverage the SAP platform's capabilities for Kellogg's North American business in the exchange and delivery of timely, relevant and accurate information," said Ray Shei, senior vice president and chief information officer of Kellogg USA.

"SAP provides the solutions and services that companies need to sucessfully participate in the global marketplace, and we are thrilled that the Kellogg Company has chosen SAP to provide the technology infrastructure to power its integration with Keebler," said Wolfgang Kemna, chief executive officer, SAP America, Inc. "We look forward to a long and continuing partnership with Kellogg Company by building on our successes at Keebler."

About SAP

SAP is the world's leading provider of e-business software solutions. Through the e-business platform, people in businesses around the globe are improving relationships with customers and partners, streamlining operations, and achieving significant efficiencies throughout their supply chains. Today, more than 13,000 companies in over 100 countries run more than 30,000 installations of SAP(R) software. With subsidiaries in over 50 countries, the company is listed on several exchanges including the Frankfurt stock exchange and NYSE under the symbol "SAP."

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