USA: Sara Lee Corporation to acquire leading coffee business in Poland
Currently, Sara Lee is the third-largest retail coffee roaster in the United States, the second-largest retail and foodservice coffee roaster in Europe, the largest foodservice coffee roaster in the United States and the largest coffee roaster in Brazil. The company markets a variety of well-known brands, including Chock full o'Nuts, Hills Bros., and MJB in the United States; Douwe Egberts, Maison du Cafe and Marcilla in Europe; and, Uniao, Caboclo and Cafe do Ponto in Brazil.
Prima is one of the largest coffee producers in Poland, with an 18% share of the Polish retail market. Prima Niebieska, the company's best selling coffee variety, holds a number one position in the Polish retail coffee market, with a 15.5% market share.
Prima is a subsidiary of Drie Mollen Holding B.V., a leading company in the private label and foodservice coffee businesses. Net sales of Prima were approximately $45 million, for the company's fiscal year ended December 31, 2000.
Sara Lee Corporation is a global branded consumer packaged goods company with approximately $20 billion in annual revenues. Its leading brands include Sara Lee, Douwe Egberts, Hillshire Farm, Kiwi, Hanes and Playtex.
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