US: Sara Lee removes high fructose corn syrup from two bread products
Food manufacturer Sara Lee is reformulating the recipes on two of its bread products in the US to remove high fructose corn syrup.
It is reformulating its Sara Lee Soft and Smooth white and whole wheat breads varieties to remove the high fructose corn syrup and use sugar instead. In addition, its Sara Lee Soft & Smooth 100% Whole Wheat bread now includes vitamin D.
"Sara Lee Soft & Smooth breads are among the best selling breads in the United States and our core audience, parents with children, has indicated that they want product options without High Fructose Corn Syrup" said Jeff Dryfhout, director, Sara Lee North American Fresh Bakery. "With this new recipe Sara Lee Soft & Smooth bread is responding to the needs of our consumers while continuing to provide great-tasting breads with the mild taste and soft texture families' love."
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