US: Sara Lee rolls-out Jimmy Dean campaign
By: just-food.com | 31 August 2010
US food group Sara Lee has launched a marketing campaign for its Jimmy Dean breakfast line.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

US food group Sara Lee has launched a marketing campaign for its Jimmy Dean breakfast line.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Quote, unquote: CAGNY 2011
At the CAGNY analyst conference in Florida this week, two trends seemed to dominate the presentations: rising commodity costs - and manufacturers' ability to push them through - plus expansion into emerging markets. Here's the best of what was said at CAGNY:
CAGNY: Sara Lee pins hopes on price hikes to help margins
Sara Lee CFO Mark Garvey has reinforced the US food maker's belief that the company's margins will improve in the second half of its fiscal year, with the business hoping price increases will help offset rising commodity costs.
Best bits: Manufacturers look to manage margins as commodities rise
"It does feel a bit like mountain climbing."
Market research related to this article
Sara Lee Corporation (SLE) - Financial and Strategic Analysis Review
Sara Lee Corporation (Sara Lee) is principally engaged in the manufacturing and marketing of consumer products worldwide. The company's businesses include North American fresh bakery, North American retail, North American foodservice, International b...
Sara Lee Corp in Packaged Food - World
Sara Lee underwent a period of historical restructuring and is emerging the other side a very different company. Now focused on chilled and frozen processed food, it must address some core weaknesses, not least its US centricity....
EarthGrains Case Study: creating stand out appeal in the bread sector with a healthy and ethical offering
This case study on EarthGrains forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the bread brand has attempted to enhance its appeal through a he...













