AUSTRALIA: Saucy Fish Co to make Australia debut
The Saucy Fish Co is to make its Australia debut
UK based ready-to-cook fish firm The Saucy Fish Co has announced its expansion into Australia.
The announcement follows its US listing in March this year and the firm said it "reinforces the brand's global ambitions".
Simon Smith, sales and marketing director at The Saucy Fish Co commented: "Launching our products in Australia is a natural next step for the brand, after expanding to the US earlier this year. As a nation, Australians love seafood - and demand has increased dramatically over recent years, with total consumption tripling since 1995. There's also a huge emphasis on health and wellbeing - something which our products cater to perfectly, so we are confident this new audience will respond well to the range."
Due to current trademark issues, the brand will be launched initially under the name The Speedy Fish Co, however, the firm said it "hopes to reintroduce the globally established and well-known" Saucy Fish Co brand name "once this has been resolved."
The initial product line up will include four ready to cook fish and sauce combinations, as well as two Ready to Enjoy salmon fillet variants. Two of the products have been developed exclusively for Australia: Cod with Piri Piri sauce and Cod with Sweet Soy and Chilli Dressing. Prices are from AU$11.
Products will be sold in Coles and Woolworths supermarkets in Western Australia.
Australian United Retailers Limited continues to face competition from the two leading supermarkets in Australia, Woolworths and Coles. After a couple of years of making losses, the company has return...
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