AUSTRALIA: Saucy Fish Co to make Australia debut
The Saucy Fish Co is to make its Australia debut
UK based ready-to-cook fish firm The Saucy Fish Co has announced its expansion into Australia.
The announcement follows its US listing in March this year and the firm said it "reinforces the brand's global ambitions".
Simon Smith, sales and marketing director at The Saucy Fish Co commented: "Launching our products in Australia is a natural next step for the brand, after expanding to the US earlier this year. As a nation, Australians love seafood - and demand has increased dramatically over recent years, with total consumption tripling since 1995. There's also a huge emphasis on health and wellbeing - something which our products cater to perfectly, so we are confident this new audience will respond well to the range."
Due to current trademark issues, the brand will be launched initially under the name The Speedy Fish Co, however, the firm said it "hopes to reintroduce the globally established and well-known" Saucy Fish Co brand name "once this has been resolved."
The initial product line up will include four ready to cook fish and sauce combinations, as well as two Ready to Enjoy salmon fillet variants. Two of the products have been developed exclusively for Australia: Cod with Piri Piri sauce and Cod with Sweet Soy and Chilli Dressing. Prices are from AU$11.
Products will be sold in Coles and Woolworths supermarkets in Western Australia.
Introduction Food Retail in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The p......
This report provides a concise overview of the Savory Snacks market in Australia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trend...
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Dairy Food sector. This allows for the rapid identification of key growth opportunities ...
Aldi Stores Supermarkets Pty Ltd was very aggressive over the review period in marketing itself as the smarter choice for consumers, claiming it offers the best value compared to Coles and Woolworths ...
- What Grexit could mean for the food industry
- just-food's pick: Top trends at Fancy Food Show
- Focus: ConAgra own-label exit plan is about growth
- Focus: Can General Mills improve US retail sales?
- IRI – The opportunity of range optimisation
- Hovis "mulls Irish Pride Bakeries takeover"
- JBS acquires Cargill's US pork unit
- North Castle acquires stake in Sprout
- US performance weighs on General Mills
- Kraft faces lawsuit over 'natural' claims