Savoura tomatoes back on sale in Canada
Savoura, the Quebec produce and tomato brand, is being relaunched in to the local market after being taken out of receivership in April by Serres Sagami, the Canadian tomato business.
Deals are already in place to sell the Savoura brand in Walmart superstores in Quebec along with IGA, Metro, Super C, Loblaws and Provigo The Market.
It will also be available in several independent distributors across Quebec.
The range includes the traditional tomato Beef Savoura, Cerizo the Cocktalio, Tomatrio and Vignato.
To help mark the relaunch, Savoura has been re-designed with a new updated logo.
Stéphane Roy, president and chief executive of Serres Sagami, said he was particularly proud of the work that has been done behind the scenes by hundreds of employees to beat a "race against the clock" to get the products re-designed and in to the market in time.
The Savoura acquisition means Sagami is now the largest greenhouse tomato producer in Quebec with 26 hectares of production. It services the North American market with its Biologico organic tomato brand.
Sectors: Fresh produce
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Wessanen's move for Spain's Biogran - analysis
- Burger King, Jollibee: foodservice focus, Nov 2016
- Have food promotions reached tipping point?
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Japan's Nagatanien buys Chaucer Food Group
- Tyson sets up US$150m investment fund