USA: Scientist studies flavour intensifiers in bid to create an alternative to diet
Dr Alan Hirsch, the head of The Smell & Taste Treatment and Research Foundation, is investigating the hypothesis that flavour intensifiers could promote weight loss and prove to be an alternative to diet. Dr Hirsch, a Neurologist and Psychiatrist, explained: "By enhancing the taste of food, the brain is fooled into believing you've eaten more than you actually did, making you feel full faster."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Unilever 2016 investor day - the top takeaways
- Have food promotions reached tipping point?
- Quorn CEO sets out stall for 2017 - interview
- How Tyson's new CEO plans to grow the meat group
- Mondelez goes beyond certified cocoa - analysis
- Nestle unveils process to cut sugar by 40%
- Putin 'wants embargo to run as long as possible'
- Unilever sets new margin target with help from ZBB
- Unilever focuses on "value" of spreads arm
- McCormick to buy flavours business Enrico Giotti