USA: Scientist studies flavour intensifiers in bid to create an alternative to diet
Dr Alan Hirsch, the head of The Smell & Taste Treatment and Research Foundation, is investigating the hypothesis that flavour intensifiers could promote weight loss and prove to be an alternative to diet. Dr Hirsch, a Neurologist and Psychiatrist, explained: "By enhancing the taste of food, the brain is fooled into believing you've eaten more than you actually did, making you feel full faster."
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