Seneca launches Libby's Vegetable Pouches
Seneca said Libby's microwaveable Vegetable Pouches are a first for the brand
Seneca Foods, the US business, has launched a range of ready-to-cook microwaveable Vegetable Pouches under its Libby's brand.
Libby's Vegetable Pouches, which will sit alongside canned counterparts on store shelves, are "a first" for the brand and cook "in less than 60 seconds in their own pouch" without the need for cooking pots or containers, Seneca said.
Bruce Wolcott, Seneca's vice-president of marketing, said: "Although most parents know vegetables are healthy, they are served at only 23% of dinners. Libby's Vegetable Pouches bring farm-fresh goodness to busy families, providing a wholesome addition that cooks quickly and is easy to enjoy together."
The lightweight pouches come in five varieties – Sweet Peas, Cut Green Beans, Sliced Carrots, Whole Kernel Sweet Corn and Mixed Vegetables – and are all grown and packed in the US, Seneca said. The pouches "stand up straight, are flexible, easy to open and fit nicely into kitchen cabinets, taking up less space".
"They can be served hot or cold, by themselves or as the star ingredient in side dishes, appetisers and other recipes," Seneca added.
Fresh foods, especially fruits and vegetables, usually have a shelf life of a few days, after which they are unfit for consumption. The canning process enables storage of such foods for longer periods...
- US food next wave on display at Winter Fancy Food
- Does Kraft Heinz want to swallow Unilever whole?
- How General Mills plans to grow - CAGNY
- Comment: Meal kits in US - don't believe the hype
- Focus: Nestle CEO plan to balance sales, earnings
- Unilever launches operational review
- Kraft Heinz pulls Unilever bid
- Kerry operating earnings strengthen on slow sales
- Glanbia focuses on nutrition with Irish dairy spin
- Kerry's Scanlon to replace McCarthy as CEO