Contrary to myth, the ostrich does not bury its head in the sand. Rather, the ostrich is busy producing for the American farmer. So much so that in 1998, U.S. farmers produced 1.6 million pounds of ostrich meat and exported over 25,000 ostrich hides for use in the fashion and leather industries. To further awareness of the ostrich industry and its products, the American Ostrich Association (AOA) has proclaimed September as "National Ostrich Month.