An executive and a director of Emeryville, California-based Peet's Coffee & Tea, a marketer of roasted whole bean coffee, sold a total of 604,000 common shares in the company in April. Information on a Form 4s, which was released yesterday [Wednesday] by the Securities and Exchange Commission (SEC), revealed that VP James Reynolds sold 50,000 shares on 19 April for US$14 apiece. By the end of last month, Reynolds still directly owned 162,600 common shares.