IRELAND: Shoppers focus on value as austerity measures hit
By just-food.com | 14 February 2011
 |
Irish shoppers are focusing on value as Austerity measures begin to take effect |
Customers are shifting towards value products in Ireland as they continue to make cutbacks, according to the latest figures from Kantar Worldpanel.
In figures released today (14 February), growth in the Irish grocery market slowed to 1.7% in the 12 weeks ended 23 January, down from 2.3% in the previous quarter. Inflation remained ahead of the market's growth for the period as consumers traded down to cheaper products.
The research group said that a drop in household income, following budget cuts and new taxes taking effect in January, meant many customers have cut back again on their groceries after the festive season. Private label showed strong growth of 4.5% over the period, while branded goods remained flat at 0.4%.
Aldi and Lidl showed the strongest growth, with Aldi recording 23.6% growth, while Lidl recorded 6.3% growth.
Kantar Worldpanel commercial director David Berry said: "As fresh cuts squeeze shoppers' wallets this period, we've seen a mixed performance from the retailers. As you would expect in these austere times, the discounters have continued to prosper, with Aldi posting excellent sales growth.
Meanwhile, Kantar Worldpanel said that Tesco's strong private label offering meant that it recorded "respectable growth" and "outperformed the market for the 17th period in succession". The retailer's 5.9% growth lifted its share by 1.1 percentage points to 27.4%, widening its lead over Dunnes stores from 2.4points last year to a gap of 4.1 points this quarter.
Sectors: Retail
View next/previous articles
14 Feb 2011 -
14 Feb 2011 -
Currently reading -
IRELAND: Shoppers focus on value as austerity measures hit
14 Feb 2011 -
Related research
Tesco in Poland: Local Profile
This is a comprehensive report covering the company’s local operations. It also includes key financial and operational performance details of the company. In addition, the report presents the strategy of the company, market share and investment plans...
Current value sales in grocery retailing increased by 3% in 2010. The most important factors driving this growth in Germany were product and outlet innovation, and economic recovery, which slowly increased consumers’ purchasing power in 2010. Purchas...
UK Food & Grocery Retailers 2010
Expenditure growth is set to rise by just 3.4% to £124.0bn in 2010, the slowest rate of growth in sector since 2006 and we forecast subdued growth in the coming years comparative to its recent performance. It will become increasingly important ...
Related articles
UK: Morrisons appoints Credit Suisse to advise on potential Iceland bid
Morrisons has confirmed that it has appointed Credit Suisse to advise it a potential bid for frozen food retailer Iceland Foods.
Quote, unquote: just-food's week in words
Following last week's shock news of Kraft Foods' spin off, corporate restructuring and M&A remained the theme, with Sara Lee agreeing to sell its North American refrigerated dough business to Ralcorp Holdings and announcing plans to sell its French and Spanish bakery divisions. Irish food company Valeo Foods Group struck a deal to buy local rival Jacob Fruitfield Food Group and Symington's acquired two food brands from Unilever. Here's the best of what was said this week:
There are currently no comments on this article
Be the first to comment on this article