, a leading independent resource for unbiased information and advice on online shopping, has expanded its coverage to include three new e-commerce categories: Health, Outdoors & Fitness and Weddings.

ShopServe now offers consumers, both via its Website,, and through co-branded affiliate sites, "smart" search capabilities for thousands of online merchants and information providers throughout the U.S. and Canada; in-depth reviews of more than 1,000 e-tailers and information sites; and honest, reliable advice on e-shopping for Auctions, Automobiles, Computers, Electronics, Entertainment, Food & Drink, Health, Money, Outdoors & Fitness, Travel and Weddings. The company plans to expand to several new e-commerce categories in the near future.

"E-commerce is in a remarkable state of flux, with e-tailers coming and going every day," said CEO Ido Ganor. "Yet the ranks of online consumers continue to rise fast, and more than ever they need trustworthy resources that enable them to make better Web shopping decisions. We're growing just as quickly to meet that need.

"Our rapid content expansion parallels our evolution as a company," Ganor added, noting ShopServe's emergence as a business-to-business-to-consumer (B-2-B-2-C) application service provider (ASP): In addition to its offerings directly to consumers, the company provides and maintains unbiased, customized and co-branded Website content and transaction-related consumer services for online businesses, generating new advertising- and transaction-based revenue streams for those affiliate partners.

Moreover, its innovative business model has helped ShopServe broaden its reach beyond U.S. borders: Last month the company announced an affiliate partnership with Cybersurf (CDNX: CY), whose fast-growing 3web Network is Canada's second-largest Internet Service Provider.


Founded in 1998, is a leading provider of independent, unbiased and personalized e-shopping content and related services that empower consumers to make smarter, safer online-shopping decisions. ShopServe draws on a vast database of consumer-rated online merchants and information providers. Its smart search capabilities, combined with unbiased, in-depth site reviews and advice-oriented e-Guides, help users quickly find the Websites that best suit their needs and shopping preferences. ShopServe can be reached on the Web at