USA: Silk soymilk vs. Hershey's--it's a Slam Dunk
It's official--consumers prefer Silk® chocolate soymilk to the world famous Hershey's chocolate milk. Independent taste tests(1) conducted by Good Housekeeping magazine offered consumers blind tasting of both chocolate flavored Silk refrigerated soymilk and Hershey's chocolate milk. Everybody who tasted preferred the chocolate Silk. "It just tastes so good," says one consumer referring to the Silk soymilk. "It's much lighter and not so sweet." "This is great news," said Steve Demos, company president. "It's a giant leap forward when consumers are preferring the healthier, lower fat beverage that actually does you good. We hope this will encourage people to try chocolate Silk for themselves--take the taste test and you be the judge." The fact that the American palate prefers soymilk is a good thing. Silk chocolate soymilk is made from GMO-free, third party certified organic soybeans and provides a quick and easy way for consumers to get soy in their diets. It is lactose-free, dairy-free, cholesterol-free and has a fat content equal to 1% milk. And last year, the FDA announced that consuming just 25 grams of soy protein per day, equal to four 8-ounce glasses, can actively lower blood cholesterol levels and help reduce the risk of heart disease. Silk soymilk is available in plain, vanilla and chocolate flavors, along with new Silk Mocha and Silk Chai. It is found in the refrigerated section of grocery stores nationwide. White Wave, Inc. was established in Boulder, Colo. in 1977 by Steve Demos, company president. Demos' belief in "business without guilt" has made White Wave one of the largest manufacturers of soy foods in the country. Today, as a privately held company, it has 91 employees with annual sales of over $50 million. White Wave produces more than 40 soy products including Silk® soymilk, Silk® coffee creamer, Silk® Cultured Soy and White Wave(TM) tofu and tempeh. For more information, check out
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Comment: Premier has more to ponder than Brexit
- 2017: three major drivers of M&A strategy
- The food market in 2017 - consumer trends and M&A
- Trump seen as negative for global food trade
- Analysis: B&G Foods balancing growth and decline
- Nestle mum on Mead Johnson takeover talk
- Premier Foods issues profit warning
- Unilever rebrands I Can't Believe It's Not Butter
- Mondelez sells Vegemite to Bega
- Kellogg to slash 250 jobs