USA: Skippy to remain with Bestfoods, but Tibbetts gains moral victory
Following decades of angry words, embittered websites and legal wrangling, a district court judge in Virginia has finally ended all the Skippy shenanigans by ruling against US food giant Bestfoods on what has become a landmark case for free speech advocates.During the 1920s, Percy Crosby created Skippy, a cute tyke whose cartoon strip became hugely popular with its US audience. During the 1960s however, while Crosby was spending 16 years in a New York mental Hospital, Skippy was also revered as a revenue-perking trademark by a bankrupt peanut butter company, which was later acquired by Bestfoods. Since then, the artist's daughter, Joan Crosby Tibbetts, now 67 and president of
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- US food next wave on display at Winter Fancy Food
- Does Kraft Heinz want to swallow Unilever whole?
- Focus: Nestle CEO plan to balance sales, earnings
- Comment: Meal kits in US - don't believe the hype
- Wessanen eyes growth in "resurgent" organic market
- Unilever launches operational review
- Kraft Heinz pulls Unilever bid
- General Mills issues profit warning
- Kerry operating earnings strengthen on slow sales
- Glanbia focuses on nutrition with Irish dairy spin