US: Smithfield's John Morrell launches ready-to-eat breakfast line
Smithfield Foods' US subsidiary John Morrell Food Group has entered the ready-to-go breakfast category with the launch of a refrigerated breakfast line
Armour BreakfastMakers comprises six ready-to-eat, portable varieties of breakfast options from cinnamon rolls and ham breakfast croissant sandwiches to French toast sticks.
"They are portable and convenient, making anywhere a fit-for-breakfast place," Chuck Gitkin, vice president marketing, innovation and R&D for the John Morrell Food Group, said.
US consumers are looking for more convenient ways to eat breakfast, a trend that has affected sales of breakfast cereals in the country, prompting manufacturers to launch snack bars, breakfast drinks and introduce breakfast biscuits into the market.
Armour® Makes Breakfast Convenient With BreakfastMakers Six Ready-To-Eat, Portable Varieties of Items Now Available In Stores
LISLE, Ill. (September 23, 2013) - Thanks to Armour®, families will never have to miss the most important meal of the day. Armour®, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, has launched Armour® BreakfastMakers, a new line of refrigerated breakfast items. Armour® BreakfastMakers come in six great-tasting varieties and are portable, making them easy to include as a daily part of the morning rush.
"Breakfast just got easier," said Chuck Gitkin, vice president marketing, innovation and R&D for the John Morrell Food Group. "We understand the hustle and bustle that families face when getting prepared for the day ahead. BreakfastMakers are a terrific way for busy moms and dads to ensure their families start their morning off right. They are portable and convenient, making anywhere a fit-for-breakfast place. Whether it's your house, a bus, little league game or playground, Armour BreakfastMakers can be enjoyed anywhere by families on the go."
Armour® BreakfastMakers varieties include Cinnamon Roll, Ham Breakfast Croissant Sandwich, Mini Pancakes, French Toast Sticks, Bagel with Cream Cheese and Sausage Breakfast Wraps. All six types are ready to eat straight from the package and weigh no more than three ounces, helping simplify the most hectic time of day. Families can now take a ready-made breakfast anywhere their busy schedules lead them.
A full public relations and marketing campaign will back Armour® BreakfastMakers. Special promotions, in-store POS, social media engagement and coupons are in full swing to support the new products. Armour® BreakfastMakers is currently using its Facebook page to offer a sweepstakes to win a 2014 Chevrolet Traverse. Fans of Armour's Facebook page are invited to guess how many Armour® BreakfastMakers packages can fit inside of the SUV. The person who guesses closest to the answer will win the new vehicle. The sweepstakes serves as a reminder of Armour® BreakfastMakers' portable nature, as well as its lightweight and compact features.
"Armour is very excited to introduce BreakfastMakers," said Shivika Jamison, Brand Manager, Armour®. "Our enthusiasm has certainly carried over into our marketing and public relations efforts. We currently have several special offers and promotions that utilize traditional media, as well as social media outlets. Over the next few months, we'll have even more to share with our consumers. We're looking forward to letting everyone know how they can make breakfast time simpler."
Armour® BreakfastMakers can be found in the refrigerated section of grocery stores across the country. For more information on Armour® and BreakfastMakers, visit www.ArmourMeats.com or www.facebook.com/armourmeats.
Original source: Armour Meats
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