Smucker has introduced organic coconut oil from Crisco

Smucker has introduced organic coconut oil from Crisco

US food group JM Smucker has launched an organic coconut oil under its Crisco brand.

The product is a "substitute" for butter, margarine and other oils, Smucker said.

"For consumers looking for a substitute to other oils and butters, Crisco Organic Coconut Oil is the perfect solution in the kitchen," a JM Smucker spokesperson said. "We're proud to be expanding our Crisco product offerings with such a versatile product."

The oil is available in grocery stores nationwide for the suggested retail price of US$6.99.

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ORRVILLE, OH (April 21, 2015) -Crisco® is excited to welcome NEW Organic Coconut Oil to its quality line of products. Crisco Organic Coconut Oil is an easy substitute in recipes calling for butter, margarine, and other oils, making it a go-to pantry staple. It has no coconut aroma or flavor, offering maximum cooking versatility without changing the taste of your food.

Crisco Organic Coconut Oil is Certified USDA Organic, Non-GMO Project® Verified, kosher, and is available in a 27 fl oz jar.  From crunchy Almond Coconut Granola, simply delicious Homemade Popcorn, to spicy game-day Chicken Tenders with Sriracha Ketchup, Crisco Organic Coconut Oilis great for everyday cooking and baking needs.

"For consumers looking for a substitute to other oils and butters, Crisco Organic Coconut Oil is the perfect solution in the kitchen," said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company."  "We`re proud to be expanding our Crisco product offerings with such a versatile product." 

Crisco Organic Coconut Oil can be used as a 1:1 replacement ratio with other oils and butter.  A few quick usage tips:

Heat Crisco Organic Coconut Oil in a microwave for 20 seconds at a time until melted.
When measuring for recipes, use Crisco Organic Coconut Oil in solid form when replacing butter or shortening, and use in a liquid form when replacing liquid oils.
Want pre-measured servings ready to go? Pour melted Crisco Organic Coconut Oil into ice cube trays, add favorite herbs for flavor, freeze until firm and store in refrigerator until ready to use.

Crisco Organic Coconut Oil is available in grocery stores nationwide for the suggested retail price of $6.99. For more information visit www.crisco.com and follow Crisco on Facebook.

Original source: JM Smucker