US: Snyder's-Lance launches "extreme flavour" crackers

By Dean Best | 20 February 2014

Snyders-Lance emphasised crackers had "three grams of protein per serving"

Snyder's-Lance emphasised crackers had "three grams of protein per serving"

US snacks group Snyder's-Lance has launched Bolds, a line of crackers containing "bigger, bolder flavours".

The three-strong Bolds line-up is on sale at Wal-Mart and will be rolled out to other retailers on 3 March.

The products - sold in Buffalo wing blue cheese, pizza and bacon cheddar flavours - have a suggested retail price of US$2.99 for a six-count box.

"We are excited to add bigger, bolder flavours to our brand through Lance Bolds," Tom Ingram, senior brand director for bakery at Snyder's-Lance, said. "With Bolds, we injected extreme flavor profiles to give the classic sandwich cracker a jolt while maintaining the quality that Lance is known for."

Show the press release

Lance® Teams Up With Pro Skateboarder Nyjah Huston To Announce The Launch Of BOLDS™ A Rush Of Three New Extreme Flavors Between Crunchable Baked Crackers

Now Available Exclusively At Wal-Mart With A Wider Retail Launch March 3rd

NEW YORKFeb. 19, 2014 /PRNewswire/ -- Lance®, the snack food brand that has been fueling America for over 100 years, is proud to announce the launch of a new line of cracker sandwiches with pro skater Nyjah Huston on board as the  official spokesman.  BOLDS™ delivers an extreme burst of goodness with a crispy cracker crunch and up to 3 grams of protein per serving to fuel fun and adventure. Three intense flavor combinations make up the BOLDS™ line including Buffalo Wing Blue Cheese, Pizza and Bacon Cheddar. These new products have a suggested retail price of $2.99 for a 6-count box and are available now exclusively at Wal-Mart stores nationwide with a wider retail launch on March 3rd.

BOLDS™ cracker sandwiches stay true to the Lance® brand, made with quality ingredients, such as real cheese and no added preservatives.  BOLDS™ Buffalo Wing Blue Cheese grabs flavor by the horns and doesn't let go. This instant classic pairs blazin' buffalo sauce and creamy blue cheese in every delicious bite to keep you going on the most extreme days. BOLDS™ Pizza turns snack time into go time with a fresh-out-of-the-oven taste of real mozzarella and parmesan cheese between two crunchable crackers. BOLDS™ Bacon Cheddar rounds out the trio, featuring crispy bits of bacon baked into every cracker and filled with real cheddar cheese.

"We are excited to add bigger, bolder flavors to our brand through Lance® BOLDS™," said Tom Ingram, Senior Brand Director, Bakery at Snyder's-Lance, Inc. "With BOLDS™, we injected extreme flavor profiles to give the classic sandwich cracker a jolt while maintaining the quality that Lance® is known for. We look forward to fueling a new generation, like Nyjah Huston, with these new fun flavors."

Nyjah Huston commented, "As a street skater, I am always on the move and always looking for convenient ways to refuel. With Lance® BOLDS™ on hand, I can just grab and go. They have the best flavors and they keep me going after a long day of skating. I am stoked to join the Lance family as the official spokesperson."

To commemorate the launch of BOLDS™ cracker sandwiches, Lance® is offering consumers a chance to win a trip for four to see pro-skateboarder Nyjah Huston compete in the X-Games in Austin, TX June 5th-8th, 2014, as well as many other prizes. For more information on how to enter the "BOLDS™ Fuel You Sweepstakes" go to

Original source: Snyder's-Lance

Sectors: NPD & innovation, Snacks

Companies: Snyder’s-Lance, Wal-Mart

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