UK: Regional cuisine: South West England the new Champagne? (COMMENT)
The South West Regional Development Agency is taking steps to develop its food and drink industry. Interest in regional cuisine is one of the major drivers behind the rise of fine dining at home, as consumers set out to explore different cultures and taste experiences. The South West of England's attempt to create a regional brand identity should benefit its food and drink manufacturers by tapping into this desire for authenticity.
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