Burgeoning consumer awareness of the health benefits of soya is boosting sales of the full range of soya products, reports ADM. A United Soybean Board survey this year revealed that 75% of Americans believe that soya is healthy, up from 59% in 1996. Soya proteins from ADM, the world's only full-line soyabean processor, are now being used by some of the biggest names in the food industry. Companies including Frito Lay, Kelloggs and Martha Gooch are capitalising on increasing consumer demand, particularly since the FDA's landmark approval of health claims purporting to soya,