Burgeoning consumer awareness of the health benefits of soya is boosting sales of the full range of soya products, reports ADM. A United Soybean Board survey this year revealed that 75% of Americans believe that soya is healthy, up from 59% in 1996.

Soya proteins from ADM, the world's only full-line soyabean processor, are now being used by some of the biggest names in the food industry. Companies including Frito Lay, Kelloggs and Martha Gooch are capitalising on increasing consumer demand, particularly since the FDA's landmark approval of health claims purporting to soya,

Food manufacturers are developing new products containing significant quantities of soya protein, which permits the printing of the new health claim on packaging. The consumption of 25 grams of soya protein per day, as part of a diet low in saturated fat and cholesterol, may help to reduce the risk of heart disease.

Soya proteins are constantly being developed for a wide range of food products, including vegetarian foods, cereals, dairy beverages, pasta and meat products. The intensified development activity comes as statistics reflect an increasing knowledge about, and acceptance of, soya in the mainstream American diet.

For further information on soya proteins, and how they can be incorporated into your food products, please contact ADM Europoort BV, Postbus 1105, 3180 AC Rozenburg, Netherlands. Tel. +31 (0)181 257 200, Fax +31 (0)181 257 305. E-mail protein-info@corp.admworld.com

For press information, please contact Zoë Kay, Barrett Dixon Bell, Craig Court, 25 Hale Road, Altrincham, Cheshire, WA14 2EY, UK. Tel.: +44 (0) 161 925 4000, fax +44 (0) 161 925 4701. E-mail zoe@bdb.co.uk, website http://www.bdb.co.uk