Starbucks Coffee, a wholly owned subsidiary of US coffee giant Starbucks Coffee Company, celebrated its first step into Southern China today with the opening of its first store in Shenzhen. The outlet will be operated by Coffee Concepts Shenzhen, a fully owned subsidiary of Coffee Concepts (Southern China), which is a joint venture formed between Mei-Xin International, a subsidiary of Maxim's Caterers, and Starbucks Coffee International.