USA: Stater Bros. Markets announces expansion of online home delivery service
Between October 2000 and January 2001, Stater Bros. will expand the WhyRunOut.Com home delivery service to include a total of four Orange County Stater Bros. Supermarkets and three Northern San Diego County Stater Bros. Supermarkets. During this same time period, the service will be introduced to Stater Bros. customers in Riverside County (from four Stater Bros. Supermarkets), San Bernardino County (from two Stater Bros. Supermarkets), and Los Angeles County (from two Stater Bros. Supermarkets).
Stater Bros. first began testing the WhyRunOut.Com home delivery service in May 2000 from a South Orange County Stater Bros. Supermarket. In July 2000, the delivery service was expanded to include two Northern San Diego County Stater Bros. Supermarkets. With the addition of 12 Supermarket locations, Stater Bros. will soon be selling to online customers from 15 of its Supermarket locations.
Stater Bros.' customers can currently access the WhyRunOut.Com home delivery service from either the Stater Bros. web site (http://www.staterbros.com
) or (http://www.whyrunout.com). Customers can shop at home and receive same day home delivery of virtually all grocery items, meat items, produce items, service deli items, bakery items and general merchandise items offered at a Stater Bros. Supermarket. In addition, WhyRunOut.Com partners with other local retailers to deliver dry cleaning, film processing, movie rentals, and other products and services.
"Stater Bros. has been pleased with our customers' response to this online home delivery service that is currently offered at three Stater Bros. Supermarkets," stated Jack H. Brown, Chairman of the Board, President, and Chief Executive Officer of Stater Bros. "We are now happy to offer Stater Bros.' everyday low prices and the convenience of same day home delivery to 12 additional marketing areas in five Southern California Counties."
Dan Frahm, CEO of WhyRunOut.Com, said, "Through this new partnership, Stater Bros. will now be able to provide online Southern Californians with double the grocery selection of WebVan or HomeGrocer and at 10%-15% lower delivered prices. Also, the products can be delivered the same day they are ordered."
About Stater Bros. Markets:
Stater Bros. Markets operates 155 Supermarket locations, with 46 in San Bernardino County, 40 in Riverside County, 30 in Orange County, 27 in Los Angeles County, 10 in Northern San Diego County and 2 in Kern County. There are over 13,000 members of the Stater Bros. "Family" of Employees. Stater Bros. is the largest private employer in the Inland Empire of Southern California, which is one of the fastest growing areas in the United States. Headquartered in Colton, California, Stater Bros. has been serving Southern California customers since 1936.
WhyRunOut.Com provides a sensible solution to the 'last mile' puzzle. Instead of building expensive warehouses and purchasing inventory, the firm provides a shared website and delivery system for multiple retailers to use as they sell to consumers over the Internet from their existing stores.
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