Leading baked foods producer and marketer, Flowers Foods, has named Stephen R. Avera corporate secretary and general counsel. Avera had been serving as interim secretary and general counsel since January. He succeeds G. Anthony Campbell who resigned at the end of 2001. Avera's election to the position took place at a regular meeting of Flowers Foods' board of directors. As secretary and general counsel, Avera is responsible for all the legal affairs of the company.