USA: McDonald's: still struggling with life beyond the burger - COMMENT (members)
McDonald's has issued a second warning on Q2 profits. The world's largest burger chain is blaming lingering consumer concerns in Europe over mad cow disease, but that isn't the whole story. McDonald's is too reliant on the core hamburger restaurant business. To boost its growth rate, the company really needs to turn some of its experimental new ventures into money-spinners.
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