StoreAlliance.com, one of the first independent application service providers (ASPs) to offer online software applications, IT services, and industry news specifically to the food retailer, announced the launch of its new Internet portal today, sending the first wave of value-added support and complimentary news services to the grocery industry at large. According to webmaster and editorial director Bob Wieland, the launch of the new electronic publication extends the global ASP initiative of its parent company, Point of Sale, Ltd. (Nasdaq:POSI), which is delivering industry news and application services to Israeli retail audiences through a sister portal