The Strauss Food company in Israel, one of the country's leading dairy, ice cream, confectionery and chocolate products, is entering the chilled, ready-to-eat salads niche, a market valued in Israel at NIS800m (US$170.2m) per year. Strauss executives said the company is investing US$2m in the new enterprise, after purchasing 51% of an established local company that processes chilled ready-to-eat salads and a wide range of chilled vegetables packed in bags for home cooking.