ISRAEL: Strauss-Unilever launches major ice cream marketing investment
Strauss-Unilever Israel is investing US$1m to promote its new ice cream lines. According to Strauss' estimate regarding ice cream market share, it holds 47%, Nestlé has 33%, Reo 3%, Feldman 3%, while Unilever subsidiary Ben & Jerry's and Häagen Dazs each have 1%. In a press conference yesterday, Samuel Goldberger, general manager of Strauss Ice Cream Division, said that the new concept of placing ice cream stands in major shopping malls and in several leading supermarkets "was developed by Unilever International and proven successful worldwide."
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