USA: Subway, Ranch 1 display calories on napkins - and compare with Big Mac
US fastfood chains Subway and Ranch 1 have adopted a policy of displaying the nutritional content of their products on napkins – and comparing them with perennial favourites such as McDonald’s Big Mac and Burger King’s Whopper. Subway and Ranch 1 try to position themselves as a healthier quick service alternative to conventional fastfood, and see the open information route as the best way to get the message out.
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