Sugar industry representatives yesterday urged a House committee considering a Latin American trade agreement, known as the Free Trade Area of the Americas or FTAA, to utilize instead the multilateral World Trade Organization (WTO) to address disciplines in sugar trade. Jack Roney, Director of Economics and Policy Analysis for the American Sugar Alliance, told members of the House Agriculture Committee, "Only a comprehensive approach will restore the world sugar price to a level that reflects the actual cost of producing sugar, and that means addressing the rampant market distortions governments employ in the only comprehensive forum available in trade negotiations today, the WTO agricultural negotiations now underway in Geneva."