CANADA: Sun-Rype reaches agreement with Del Monte for Fruit to Go trademark
Sun-Rype Products Ltd. announces yesterday that it has agreed to sell the Fruit to Go trademark in the United States to Del Monte Corporation. According to the agreement, Del Monte will pay Sun-Rype a one-time fee of $875,000 for the rights to the Fruit to Go trademark in the United States. Sun-Rype retains rights to the Fruit to Go brand for its dried fruit snack product in the United States and retains the exclusive rights to the mark in Canada and all other currently held registrations in other foreign markets."This is a win-win situation for Sun-Rype and Del Monte", says Lawrence Bates, CEO, Sun-Rype Products Ltd. "It gives Del Monte a great name for their fresh fruit cups in the U.S. and gives Sun-Rype capital to invest in our brand in eastern and central Canada. It also allows Sun-Rype to retain the use of the Fruit to Go brand in the United States for our dried fruit product."Sun-Rype Products Ltd., based in Kelowna, B.C., is a national manufacturer of apple-based food and beverage products. The company manufactures and markets a variety of juice and snack food products including the company's flagship Blue Label Apple Juice and Fruit to Go 100% all natural fruit snacks. Sun-Rype is a publicly traded company with its common shares listed on The Toronto Stock Exchange under the symbol SRF.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Wessanen's move for Spain's Biogran - analysis
- Burger King, Jollibee: foodservice focus, Nov 2016
- Have food promotions reached tipping point?
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Japan's Nagatanien buys Chaucer Food Group
- Tyson sets up US$150m investment fund